Attract more customers through the
magic of multimedia

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The web has rapidly become an essential ingredient in the marketing mix but is your business exploiting its potential? The use of multimedia - sound and animation - can transform a site, help to enlighten the viewer and put your competitors firmly in the shade.

As a nation, we have a real thirst for entertainment and each week soak up many hours of TV, videos and interactive games. For our children, the sophisticated imagery found on computer games or the special effects courtesy of Harry Potter and its ilk have become the norm. When we engage with electronic media, we expect to be excited and entertained.

That’s because the use of sound and movement dramatically improves our ability to communicate with our audience. The multimedia experience rewards more of the user’s senses, draws them in and it is that interaction which helps to build loyalty.

But it is vital that multimedia is well considered and focussed. The gratuitous use of movement can prove irritating and distracting – the days of the spinning logo are well and truly over!

However, animate a flowchart of your company’s production process and you can deliver a far more powerful demonstration of how it could benefit potential customers than any two-dimensional image. Use it on your website and it can support your sales presentation, 24-hours a day, without tying-up staff. Then install the same multimedia sequence on a touch-screen console in your reception or as a product demonstration in-store.

Consider the potential of an interactive game, designed to entertain and deliver your message every time it is played. Get it right and these games can form the basis of a powerful email-based viral marketing campaign. Your recipients will do the hard work for you, forwarding the game to their friends and spreading your message to a much wider audience.

All of these multimedia experiences, familiar to most web-users, can be delivered using a technology called ‘Macromedia Flash,’ and implemented on websites, touch-screen consoles, CD Roms and even the latest handheld devices. In the hands of our experienced designers at Firebrand, it can add a new dimension to your site, make your marketing truly effective and give your business a winning edge.