Inside knowledge, useful tips and other words-of-wisdom to effectively market your company
Boost your sales through effective email marketing
With market conditions becoming increasingly tough, email marketing could be one way of keeping your business fed with enquiries at a low cost. Many businesses have discovered that email newsletters can become a powerful and cost-effective addition to their marketing toolkit.
The statistics tell the story. The current Datran survey of two thousand industry leaders discovered that 82% of businesses would be increasing their spend on email marketing this year. The poll also showed that more than 68% believed that it had helped boost sales through other channels. As the Direct Marketing Association simplistically puts it, a great email campaign is about getting 'the right message to the right person at the right time'.
More articles you may find useful
Five ways your business can
beat a downturn
Businesses determined to beat the current downturn should study the activities of companies during tough trading conditions in the 90's, says a PIMS report. The research reveals that recession-proof businesses were those that increased market share.
What-do-ya-ma-call-it?
The right name can generate momentum in the toughest of markets, finding the right one is more important than ever. For any start up selecting a name for a business, a product or service can be agonising.
Why we think speculative
pitching is wrong
As members of the Design Business Association (DBA) we do not believe in speculative pitching or tenders. Point 6 of the DBA Code of Conduct recommends: 'Members should not take part in pitches, which require unpaid work. The level of payment for pitches should relate to the time and effort involved.'
What does an accessible
website mean?
If you thought website accessibility was just about staying legal, maybe it's time you saw it in a different light. Whilst it's fair to say that the Disability Discrimination Act compels your website to meet new accessibility standards, don't look at the changes as just a necessary evil. The added benefits of compliance are very real.
Copywriting that can feed your customers' imagination
Anyone who believes that copy is just the grey bit underneath the pictures is undoubtedly missing a trick. Firebrand's copywriter, Elaine Layfield, explains why investing in a few well chosen words is money well spent. I don't know about you, but I feel as if I'm about to be submerged in an avalanche of information.
There's more profit in corporate identity design than just a shiny new image
A strategically-planned, well-designed and up-to-date corporate ID is a key factor in the success of any business. But the benefits aren't simply reflected in improved sales figures, as Firebrand's Michael Dale explains.
Open up your website to an
additional 2 million customers
Will the current Government legislation leave your website in breach of the law? If you haven't taken into account the requirements of the 'Disability Discrimination Act Part III - Access to Goods and Services', this maybe the case. The law demands a level of accessibility for the visually impaired, to a standard laid down in the W3C guidelines, which in most cases, will mean modifications to the design and structure of a site.
Attract more customers to your website through the magic of multimedia
The web has rapidly become an essential ingredient in the marketing mix but is your business exploiting its potential? The use of multimedia - sound and animation - can transform a site, help to enlighten the viewer and put your competitors firmly in the shade.
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