What do ya ma call it?
The right name can generate momentum in the toughest of markets, finding the right one is more important than ever. For any start up selecting a name for a business, a product or service can be agonising. So terrifying is the process of choosing a name that even top companies start acting like nervous new parents, changing their minds, acting on whim or following the latest fashion.
Why we think speculative pitching is wrong
As members of the Design Business Association (DBA) we do not believe in speculative pitching or tenders. Point 6 of the DBA Code of Conduct recommends: ‘Members should not take part in pitches, which require unpaid work. The level of payment for pitches should relate to the time and effort involved.’
What does an accessible website mean?
If you thought website accessibility was just about staying legal, maybe it's time you saw it in a different light. Whilst it's fair to say that the Disability Discrimination Act compels your website to meet new accessibility standards, don't look at the changes as just a necessary evil. The added benefits of compliance are very real. For starters, the changes in the coding and design will open up your site to more than 9 million disabled customers.
Copywriting that can feed your
customers' imagination
Anyone who believes that copy is just the grey bit underneath the pictures is undoubtedly missing a trick. Firebrand's copywriter, Elaine Layfield, explains why investing in a few well chosen words is money well spent. I don't know about you, but I feel as if I'm about to be submerged in an avalanche of information. If things carry on as they are, I'll need a large wet-nosed St Bernard to dig me out.
Open up your website to an additional
2 million customers
Will the current Government legislation leave your website in breach of the law? If you haven't taken into account the requirements of the 'Disability Discrimination Act Part III - Access to Goods and Services', this maybe the case. The law demands a level of accessibility for the visually impaired, to a standard laid down in the W3C guidelines, which in most cases, will mean modifications to the design and structure of a site.
Attract more customers through the
magic of multimedia
The web has rapidly become an essential ingredient in the marketing mix but is your business exploiting its potential? The use of multimedia - sound and animation - can transform a site, help to enlighten the viewer and put your competitors firmly in the shade.
There’s more profit in corporate identity design than just a shiny new image
A strategically-planned, well-designed and up-to-date corporate ID is a key factor in the success of any business. But the benefits aren’t simply reflected in improved sales figures, as Firebrand’s Michael Dale explains…
Contact Details
Firebrand Design,
3 Wish Road, Eastbourne,
East Sussex, BN21 4NX
Tel +44 (0)1323 430700
Fax +44 (0)1323 430223
How to find us
If you would like to pop by and visit us in sunny Eastbourne then please view the Streetmap link shown below:
Firebrand E-Newsletter
Subscribe to the Firebrand email newsletter which is full of creative ideas, case histories and topical issues. It is guaranteed to provide you with a useful insight or spark off a new marketing idea for your business.