A naming and identity programme to differentiate an environmental services company

Elementus

With a plethora of acronyms and 'enviro' style names in the marketplace EMS rightly concluded the time had come for differentiation. Their unique, personal but professional, approach to business was not being exploited as a brand differential. Firebrand were selected to develop a new name, promise and identity for them complete with a comprehensive roll-out programme. Following a full positioning evaluation, we conducted naming workshops, followed by shortlisting processes and final selection. The tasks included market appraisal, URL acquisition and trademark registration.

Read more

We created an entirely new brand for the business but modified and improved existing colour palettes to retain continuity with the original identity. The approved design was complemented with a series of original illustrations that gave the business a unique style within the marketplace. The identity implementation programme included product literature, direct mail, business stationery, presentation materials and online usage.

Disciplines

  • Name Generation
  • Brand Identity Design
  • Brand Implementation
  • Trademark Registration
Bookmark and Share

Some examples of related work

Elementus Email Design Elementus Email Design

Elementus Email Design

Email newsletter template designed with simplicity and flexibility for in-house use.

Veritek Name & Identity Veritek Name & Identity

Veritek Name & Identity

An international brand name and dynamic identity engineered to reach a global market.

Cavendish Brand Identity Cavendish Brand Identity

Cavendish Brand Identity

A dynamic identity and focussed marketing sets Cavendish apart from other telecoms companies.

Hylton Bishop Brand Identity Hylton Bishop Brand Identity

Hylton Bishop Brand Identity

A brand identity and sales literature to differentiate a 21st century recruitment company.