A dynamic identity and focussed marketing to reposition telecoms company
Cavendish Communications
With the rise of telecoms convergence, Firebrand identified the need to reposition one of their long-standing clients. A proactive proposal to the company was warmly received and resulted in a substantial evolution of the existing brand. This included refocussing the company's marketing to match the needs of their clients.
The identity redesign included the development of variations for the group divisions, a strapline and an original illustrative style to differentiate them from their competitors.
The program implementation included signage, vehicle liveries, stationery, service literature, advertising and a website.