A brand identity to differentiate a 21st century recruitment company
Hylton Bishop
In a world of dull and depressing recruitment offerings, Hylton Bishop set out to break the mould and Firebrand's brand identity program for them threw down the gauntlet. Gone were the stuffy navy blues and dull typography; in came the contemporary and dynamic look that positioned them at the forward-thinking end of the market.
An engaging, people-focussed identity with clear, benefit-driven messages was implemented throughout marketing literature, stationery, advertising and online.