When you need to look at the bigger picture, a workshop can provide an opportunity to get out of the office and into a creative environment. You get to align your leadership team’s thinking, facilitated by the experienced branding team at Firebrand. Our brand workshops involve hands-on exercises and interactive tools. Tasks can be challenging, are always thought-provoking, and often fun. Our team work together with you to explore possibilities and think through the challenges.
Prior to the workshop, we learn about you, your audience, market, goals and challenges. We also provide a short questionnaire that helps us prepare for the day. The workshop agenda is shared with every participant so everyone can start to think about what will be discussed.
Workshops last for around 5 hours with breaks for a working lunch and refreshments. We always allow additional time at the end to continue discussions, if required.
Following the workshop, the insights and conclusions are drafted into a preliminary document. This will go through one or two rounds of iteration with your stakeholders to deliver the final report. The result is a concise brand framework that will provide you with a foundation for refreshing your brand.
Once you have your framework, you are free to work with Firebrand to put the strategy into action, or use it with your existing marketing agency or internal department to guide your new approach.
We have held workshops with organisations across sectors ranging from healthcare to technology and business services to education. Our workshops cater for small groups of 1 or 2 people or larger groups of between 3 and 6 people. Participants usually include founders, management team and other key people who understand the business, company culture and marketplace.
In our experience it is more productive to work in a space away from your own office, so we organise your workshop at a creative environment convenient to your location.
Session costs vary according to the number of participants and are all inclusive. They include pre-workshop research, preparation costs, workshop materials, facilitation and post-workshop report. We also include the cost of the venue hire, a working lunch and refreshments.
Does your brand revolve around a ‘brand-idea’? We help you define a purpose and vision that will drive future decision-making. Then we identify the unique combination of values that unite your business and employees and create loyalty from your customers.
We define the needs and goals of your top three customers, and what makes you different to the competition. We uncover functional and emotional messages, and develop a messaging framework that includes your overarching value proposition.
An unforgettable brand name is a critical element in your business strategy. The goal of this workshop is to identify the personality and type of name, how you fit into your market, and then provide a shortlist of suitable names ready for pre-screening.
“Firebrand helped us uncover what really makes us different. This has become the central driver behind all our marketing activities.”
“The team at Firebrand have helped us clearly define what we stand for and have used this to set us apart from our competitors.”
“The workshop format was the ideal opportunity to take the leadership team out of the office and focus on where our brand is going”
“We now have a set of clearly-defined messages targeting each of our customer groups.”