Newman create integrated business systems for organisations throughout the UK. Their mission is to turn every office into a model of streamlined efficiency. Firebrand have repositioned the brand to match their ambitions.
We undertook a Competitor Analysis and created Customer Profiles to understand how and where the business must compete. We led brand workshops with the management team to get to the heart of what makes the business unique. These attributes are captured in a ‘brand compass’; a set of rules that drive the organisation forward with clear direction.
Newman is a business who firmly believe they can make a difference to efficiency in the workplace. Under our guidance this vision was articulated and polished. Key messages are now delivered with simple contemporary illustrations. An inspiring tagline was created, inviting customers to ‘Work a better way’. The new brand livery has been launched across all touchpoints.
Authentic brands work from the inside out and employees are usually at the heart of the customer experience. Firebrand staged an engaging presentation to launch the rebrand internally, ensuring all staff understood what makes the Newman brand different. New tools, such as simplified proposals, are an outward demonstration of greater efficiency. A new emphasis on thought-leadership through their website backs up their beliefs.
“The team at Firebrand have helped us clearly define what we stand for and have used this to set us apart from our competitors.” Andrew Deadman, Managing Director, Newman Business Solutions