Brand Identity Design Services

Whether creating a brand from scratch or repositioning an existing one, a thorough understanding of how the product or service fits with its market is needed. Exploiting the unique values of your brand translates into competitive advantage.

Firebrand work with clients from the start, identifying brand values, defining brand differential and leveraging this in appropriate brand positioning. From this we help develop consistent brand messages that will build loyalty and attract new customers.

The brand mark is the visual representation of your brand position and must communicate this through careful use of image, graphic design, typography, colour and implementation. However, a brand is much more than a logo alone. It is the consistent representation of the promise made to your customers through everything from copy tone-of-voice and strapline to typographic treatment and photographic styling. Visualisation proceeds through several stages, always with our client's involvement and approval. These will include design detailing and trial implementation in potential applications.

Some of our branding projects start with name generation. Developing the right name for a product, service or company is vital and can identify brand positioning in an instant. Our well-established naming processes identify relevant criteria such as memorability, originality and differentiation by which to evaluate our brand name selections.