Corporate Identity Design Services

Corporate identity has an important role to play on many levels. It acts not only as a visual identifier but as a promise of performance and quality. Such is the power of a good identity that it can attract new customers, motivate employees and reassure stakeholders. Firebrand undertake extensive research as part of any identity project to ensure that your requirement is fully understood and the solution is appropriate and effective.

This will usually include key competitor analysis, market positioning, value definition, audience profiling and visual audit. The identity development process will then involve many procedures including graphic design, typography, colour theory, copy personality and functional requirements.

It is vital to the success of your identity programme that all stakeholders are on board. We therefore involve our clients in key stages throughout the development process from name generation right through implementation to trademarking, launch and guardianship.

Consistent application is the backbone of identity programmes and Firebrand can create Identity manuals to ensure that guidelines are adhered to and the integrity of your investment is maintained.