Website Design & Development Services

At Firebrand we believe websites should work very hard for you, which is why understanding what your customers want from your site is our foremost priority. A pleasurable user experience ensures repeat visits, customer loyalty and increased sales and, in turn, a better return-on-investment.

Our websites invariably form the hub of a complete communication strategy, complementing and reinforcing offline activity and delivering increased business value. Website projects demand scientific planning, tried and tested processes and a vast range of skills to reach their full potential. They also need great design, flawless execution and business acumen.

Our sites start out as schematics where information architecture and taxonomy can be defined and documented in a requirements capture. Site maps allow us to test visitor journeys through the site and assess functionality requirements. Wireframes of key pages help to focus on layout and usability factors without the emotiveness of design. A content audit helps identify what is readily available and what will need to be created by way of copy, photography and graphics.

The design phase combines brand visualisation, information design and interface creation. Each are expertly combined with a thorough understanding of the commercial imperative and online strategy. Design templates are coded with the highest levels of web accessibility in mind, always conforming to W3C and DDA standards. When combined with XHTML graceful degradation, sites are not only accessible to those with disabilities but perform well across all browsers and devices.

Whilst Firebrand work hard to keep the user experience as simple as possible, powerful technology often lies beneath the surface. Sites are usually updated by bespoke content management systems, developed to make maintenance by the client quick and easy.