Brand identity and retail packaging for pocket word game

Qb Word Game

Qb is a unique word game that needs no board, is easy to play and offers a real alternative to the usual tile-based board games. Firebrand helped the game inventor identify its unique propositions and developed an appropriate strapline. To ensure impact in store we designed a strong identity, colour palette and supporting imagery.

Highlighting the game’s play-anywhere theme we created a sky background which is used across all packaging and point-of-sale materials.