New brand and packaging appealing to a defined market segment
ASDA
The 'Big and British' brand developed for Asda was created by Firebrand to pitch at the mid-price free range egg consumer. Designed to be 'straight to the point' the pack exploited the quality equity of the 'Lion' brand but was careful not to encroach on either the value or premium ends of the market. Strong graphics ensured high visibility on-shelf and the pack was complemented with a matching outer.