Frozen food packaging range captures the tropical flavour of the Caribbean
Golden Crown
Luscious meal photography reinforced by rich, evocative graphics gave this extensive range of frozen meals a strong presence in Iceland's freezer cabinets. Firebrand recognised the need to strongly differentiate the Golden Crown offering in the competitive freezer environment. The distinctive colour scheme positioned them at the premium end of the market and also needed to work well with the Indian and Chinese ranges due for development.