Evocative imagery creates added-value and shelf-appeal in ventilation packaging
Greenwood
The 'World's quietest fan' had a very clear proposition to communicate. Firebrand designed retail packaging that evoked the superior quality of the Greenwood silent fan through distinctive black & white photography. Not only did the image instantly convey the product differential and add value but the box stood out in a sea of competitor blister packs.
The pack was designed to work in a variety of languages so the design team at Firebrand devised an over-sticker integral to the design where localisation elements could be contained. Universal symbols were used wherever possible.