Redesigned packaging helps to reposition food supplements brand
Higher Nature
The Higher Nature 'Essentials' range were rebranded to tie in with the Natural High range. Both ranges utilise the healthy apple theme with a colour coding variation to differentiate between them. Use of foil and retrained content identify the product as 'premium'.
Higher Nature required a significant rebranding and repositioning of the Natural High Supplement Range to suit their intended market. Focus shifted from the 'rave' connotation of the name to a healthier, lifestyle enhancing product. Use of foil and retrained content identify the product as 'premium'.