
Versatile packaging design for a Waitrose range of UK-wide local produce
Waitrose
Waitrose chose Firebrand to create labelling for a extensive range of locally-grown farm produce. The design required versatility to accommodate widely varying label and pack sizes, regional details, photography and overprinting. The 'local' brand was customised, through the use of graphics and photography, for numerous regions the length and breadth of the UK.