Marketing to retain and build a strong, loyal presence in the insurance market
Ansvar Insurance
As a leading provider of insurance to the church and 'not-for-profit' sector, Ansvar welcome the proactive approach that Firebrand take to marketing support. The identity required a substantial evolution of their original style but needed to retain the significant goodwill in their name. The development of their original outline logotype and the addition of a graphic produced the required result.
In collaboration with staff members a completely fresh look was created for their extensive range of product literature.
Starting with a reorganisation and clarification of content, Firebrand set to work making information clear and digestible with revised layouts and intelligent design. Contemporary photography, graphics and typography were evolved from previous literature helping make the proposition more appealing but familiar. Clear identification was improved to assist brokers in their selection of products.