A distinctive and credible brand to ensure visibility in the insurance market
MediaSource
With a mission to penetrate the insurance replacement market and generate sales, Firebrand created a campaign of targeted mailshots. The first priority was to raise the MediaSource profile within the industry, projecting them as 'the' major player, with a distinctive and credible image. This was achieved with an imaginative illustrative style and consistent application across every communication a customer might see.
The next task was to convey their genuinely superior service offering and pricing by a series of promotional campaigns focussing on their brand differential. The campaign has helped MediaSource achieve Top 3 recognition in the industry and a substantial and growing market share.