A prestigious brand to create confidence and sell financial services to high-flyers
Prudential
The Private Financial Planning Services division of Prudential needed a new brand to appeal to their premium client base. The identity would also need to work with the existing Prudential guidelines. The work extended to a suite of colour-coded sales support materials used for direct marketing of new prospects and by Prudential executives during meetings.
Studio photography to illustrate case histories was commissioned and art directed by Firebrand and featured throughout the literature. Blind embossing, lamination and spot-colours all contributed to creating a prestigious finish to the printing.