Promotional website for ASDA Respectful eggs brings the green message home

ASDA

Respectful free range eggs are produced using locally-sourced feeds, recycled packaging and even home-grown electricity and, as a result, have half the carbon footprint of a standard egg. Firebrand have created an engaging website to promote the brand and provide supporting information.

We created a composited scene to portray the hen's idyllic environment and made sure the key propositions were clearly visible to customers in the graphic treatment. The site features recipes, a Kid's Zone and a remarkably popular 'Hen Cam', allowing visitors to see the chickens in action.

Disciplines

• Website Design & Development
• E-marketing Strategy

www.respectful.co.uk