A simple user-experience sets greeting card website apart from competition
Your Card My Card
As the internet matures, and websites develop more complex capabilities, the processes can leave many visitors behind. Firebrand chose to differentiate this custom greeting card site by simplifying the user experience. The process is divided into stages and visitors are led through deliberately simplified choices. The instructions are carefully worded and the graphics are clear and friendly.
As might be expected, the simple interface hides a wealth of clever technology including image manipulation software, secure payment system, PDF generator and content management system.