Office workers

Improving office efficiency with joined-up thinking

Newman Business Solutions

Newman Business Solutions create integrated business systems for organisations throughout the UK. Their mission is to turn every office into a model of streamlined efficiency. Firebrand have repositioned the brand to match their ambitions.

Services

  • Personas
  • Competitor Research
  • Brand Compass
  • Creative Platform
  • Brand Identity
  • Internal & Digital Branding
  • Integrated Marketing Campaigns

Objectives

  • Differentiate the business in a cluttered marketplace.
  • Develop a memorable brand that communicates true purpose.
  • Create a consistent experience across all customer touch points.

Our approach

A chart showing the ideas for a brand compass

Driven by a clear sense of purpose

We undertook a Competitor Analysis and created Customer Profiles to understand how and where the business must compete. We led brand workshops with the management team to get to the heart of what makes the business unique. These attributes are captured in a ‘brand compass’; a set of rules that drive the organisation forward with clear direction.

Firebrand team working on a design

A re-energised identity and creative platform

Newman is a business who firmly believe they can make a difference to efficiency in the workplace. Under our guidance this vision was articulated and polished. Key messages are now delivered with simple contemporary illustrations. An inspiring tagline was created, inviting customers to ‘Work a better way’. The new brand livery has been launched across all touchpoints.

Firebrand presenting a brand launch

A united team behind the new brand

Authentic brands work from the inside out and employees are usually at the heart of the customer experience. Firebrand staged an engaging presentation to launch the rebrand internally, ensuring all staff understood what makes the Newman brand different. New tools, such as simplified proposals, are an outward demonstration of greater efficiency. A new emphasis on thought-leadership through their website backs up their beliefs.

Newman Business Solutions brand identity
Newman Business Solutions signage
Newman Business Solutions brochure
Newman Business Solutions website on a tablet
Newman illustration of a octopus juggling
Newman illustration of a rocket
Newman illustration of a hot air balloon
Newman illustration of a piggy bank

Showcase video

The results

88%

of employees feel more positive about the company and brand

150%

increase in website engagement within first 6 months of launch

Andrew Deadman, Managing Director, Newman Business Solutions
“The team at Firebrand have helped us clearly define what we stand for and have used this to set us apart from our competitors.”Andrew Deadman, Managing Director, Newman Business Solutions