Smart thinking creatives with big ideas

We’re a small team of certified brand strategists who combine business-savvy thinking with creative excellence to help ambitious organisations become successful brands.

What makes us different?

We’re on a mission to help ambitious organisations stand out and win within their marketplace. We have three principles for creating smart, simple brands that work. It’s the proven way we consistently help you build a stand-out brand that works harder to unlock sustainable growth.

  1. Great brands Make Life Simple
  2. An authentic brand is an Inside Out Brand
  3. Take a smart shortcut with Big Brand Thinking

Our approach

Firebrand 3 principles

Meet our core team

Michael Dale


Michael Dale

Michael is our creative director who oversees and manages every account. His forte lies in the thinking behind the brand. He can quickly get to the root of challenges and builds the creative strategies that ensure results.

Van Cameron

Brand Strategist & Designer

Van Cameron

Van is a brand strategist and designer who is responsible for design across print and digital. He’s a practical and logical thinker who grasps the essence of complex problems and creates elegant designs that meet users’ needs and business goals.

John Coupland

Brand Manager

John Coupland

John is a brand manager who guarantees the smooth running of every project. He brings a wealth of knowledge and experience having worked client-side for a number of household brands. His eye for detail and deep analytical skills bring meaningful insight to every project and lay the foundation for success.

Jon Bettles

Brand Designer

Jon Bettles

Jon is an accomplished brand designer who takes responsibility for the design and production of all offline brand communications. He has vast experience across many disciplines, understands the very essence of brands and delivers engaging, meaningful and relevant creative solutions.

Our manifesto

Cherish your authenticity

If you believe that what you do has real value, it’s likely others will too.

Create clarity from complexity

We love to simplify. Expect us to remove anything that doesn’t serve 
a purpose.

Wear your customers’ shoes

Sometimes we might have to take their side, even if it’s an uncomfortable truth.

Regardless of size think big

Our size makes us agile but our ‘big brand thinking’ gives you a 
competitive edge.

Collaborate to accelerate

We believe that working in 
partnership with you delivers better results, more quickly.

Keep asking questions

Like any good doctor, we don’t give 
the answers until we’ve understood 
the problem.

Brands we have collaborated with

Our clients come to think us as part of their team. We’re trusted by some of the biggest names in business, as well as some not-so-big names.

East Sussex County Council
Center Parcs
Yorkshire Dales National Park
Gamma Communications
Aptitude Software
Benenden Hospital
South East Water