Strategically-focussed and creatively‑driven

Our three principles for creating smart, simple brands that work.

Make Life Simple

Great brands Make Life Simple

How can your brand compete in a marketplace of overwhelming choice and clutter? The smartest brands act with a clear vision and offer simpler customer and employee experiences. We help organisations stand out by defining their differentiated big idea, then expressing it simply. Our mantra has always been ‘do more with less’.
Firebrand 3 principles

Inside Out Brand

An authentic brand is an Inside Out Brand

When branding is applied as a veneer, the world soon sees through it. But when a brand is built on a shared vision, exciting things start to happen; the company mission is clear, employees are inspired and customers transform into advocates. We work with businesses to identify their DNA and then create a brand that people truly connect with.

Big Brand Thinking

Take a smart shortcut with Big Brand Thinking

Endless theories, processes and techniques have been devised to help global brands compete. We have distilled the very best of these into a lean, yet powerful methodology. In this way, every size of organisation that works with us gets to build their brand rapidly and efficiently. We believe you should out-think your competitors, not out-spend them.

Our capabilities and expertise

We’re smart thinking creatives who are committed to understanding your unique business challenges. We work closely with you to build a purpose-driven brand, engaging marketing communications and memorable experiences both online and in print.

Brand Insight

We start with research to understand the existing situation and the drivers of change. We identify the ways a customer interacts with your brand. These insights allow us to build a clear picture of your stakeholders’ needs.

  • Stakeholder Profiles
  • Competitor Research
  • Business Objectives
  • Brand Audit
  • Data & Metrics Analysis
  • Touchpoint Analysis

Brand Strategy

We engage clients in workshops to unlock your brand’s true potential. We brainstorm creative concepts to communicate the brand vision, and then we plan strategies for delivering meaningful audience engagement.

  • Brand Workshops
  • Brand Strategy
  • Brand Messaging
  • Brand Naming
  • Brand Architecture
  • Brand Idea

Brand Design

We harness creativity and deep understanding to build visual identity systems across all touchpoints. Our team of designers, writers and technologists align your brand communications to the brand idea, ensuring consistent messaging and a cohesive brand experience for your stakeholders.

  • Brand Identity
  • Brand Communications
  • Website Design & Development
  • Environmental Branding
  • Marketing Campaigns
  • Brand Guidelines

Brand Activation

We help you launch, manage and monitor brand performance to maximise your investment. We promote continuous brand engagement using integrated campaigns designed to convert your customers into advocates. Our ongoing strategic reviews ensure that your brand stays relevant in changing markets.

  • Brand Launch
  • Brand Leadership
  • Ongoing Employee Engagement
  • Design & Marketing Support
  • Brand Tracking, Measurement & Review
  • Brand Guardianship