Capabilities & expertise

We're strategic business-savvy thinkers who are committed to understanding your unique business challenges. We work closely with you to build a purpose-driven brand that thrives.

Firebrand team taking a workshop

Brand Insight

We start with research to understand the existing situation and the drivers of change. We identify the ways a customer interacts with your brand. These insights allow us to build a clear picture of your stakeholders’ needs.

We gather and analyse with a variety of tools:

  • Stakeholder Profiles
  • Competitor Research
  • Business Objectives
  • Brand Audit
  • Data & Metrics Analysis
  • Touchpoint Analysis
Wireframe layouts on a wall

Brand Strategy

We engage clients in workshops to unlock your brand’s true potential. We brainstorm creative concepts to communicate the brand vision, and then we plan strategies for delivering meaningful audience engagement.

We plan strategies with proven techniques:

  • Brand Workshops
  • Brand Strategy
  • Brand Messaging
  • Brand Naming
  • Brand Architecture
  • Brand Idea
Firebrand team working on a design

Brand Design

We harness creativity and deep understanding to build visual identity systems across all touchpoints. Our team of designers, writers and technologists align your brand communications to the brand idea, ensuring consistent messaging and a cohesive brand experience.

We design and build with creative thinking:

  • Brand Identity
  • Brand Communications
  • Website Design & Development
  • Environmental Branding
  • Marketing Campaigns
  • Brand Guidelines
Firebrand chatting with a client

Brand Activation

We help you launch, manage and monitor brand performance to maximise your investment. We promote continuous brand engagement using integrated campaigns designed to convert your customers into advocates. Our ongoing strategic reviews ensure that your brand stays relevant in changing markets.

We help you get the most out of your brand:

  • Brand Launch
  • Brand Leadership
  • Ongoing Employee Engagement
  • Design & Marketing Support
  • Brand Tracking, Measurement & Review
  • Brand Guardianship

Our brand workshops are a time-efficient and cost-effective method to uncover new ways for your business to evolve, grow and compete.