Unlock your brand’s potential with a brand workshop

Do you have a clear idea of where your business is headed? Do you need to attract more customers or better employees? Are you wanting to stand out from the competition?

Brand workshops are a personalised, time-efficient and 
cost-effective method to uncover new ways for your business to evolve, grow and compete.

How do workshops help?

  • Re-energise workforces around a shared vision
  • Name and launch new products or services
  • Attract high-quality employees and motivate them
  • Revitalise organisations in mid-life doldrums
  • Find a unique message to attract loyal customers
  • Align thinking behind a simple but powerful brand idea

Why a brand workshop?

When you need to look at the bigger picture, a workshop can provide an opportunity to get out of the office and into a creative environment. You get to align your leadership team’s thinking, facilitated by the experienced branding team at Firebrand. Our brand workshops involve hands-on exercises and interactive tools. Tasks can be challenging, are always thought-provoking, and often fun. Our team work together with you to explore possibilities and think through the challenges.

How the process works

Prior to the workshop, we learn about you, your audience, market, goals and challenges. We also provide a short questionnaire that helps us prepare for the day. The workshop agenda is shared with every participant so everyone can start to think about what will be discussed.

Workshops last for around 5 hours with breaks for a working lunch and refreshments. We also allow time at the end to continue discussions, if required.

Following the workshop, the insights and conclusions are drafted into a preliminary document. This will go through one or two rounds of iteration with your stakeholders to deliver the final report. The result is a concise brand framework that will provide you with a foundation for refreshing your brand.

Your questions answered

What types of businesses benefit?

Our workshops are perfect for B2C and B2B companies alike. We have held workshops with organisations across sectors ranging from healthcare to technology and business services to education.

Who should attend the workshops?

Our workshops cater for small groups of 1 or 2 people or larger groups of between 3 and 6 people. Participants usually include founders, management team and other key people who understand the business, company culture and marketplace.

What can I do with the results?

Once you have your framework, you are free to work with us to put the strategy into action or use it with your incumbent agency or internal department to guide your new approach.

Where are the workshops held?

In our experience, it is more productive to work in a space away from your own office. We organise your workshop at a creative environment convenient to your location.

How much do workshops cost?

Session costs vary according to the number of participants and are all inclusive. They include pre-workshop research, preparation costs, workshop materials, facilitation and post-workshop report. We also include the cost of the venue hire, a working lunch and refreshments.

How can I book a workshop?

If you’re interested in learning more about a workshop and if it’s right for your organisation then don’t hesitate to drop us an email at hello@firebrand.co.uk or call is on 01323 430 700. We’d love to have a chat.

Brand DNA Workshop

Does your brand revolve around a ‘brand-idea’? We help you define a purpose and vision that will drive future decision-making. Then we identify the unique combination of values that unite your business and employees and create loyalty from your customers.

Messaging Workshop

We define the needs and goals of your top three customers, and what makes you different to the competition. We uncover functional and emotional messages, and develop a messaging framework that includes your overarching value proposition.

Brand Name Workshop

An unforgettable brand name is a critical element in your business strategy. The goal of this workshop is to identify the personality and type of name, how you fit into your market, and then provide a shortlist of suitable names ready for pre-screening.