Unlock your brand’s potential with a brand workshop

Brand workshops are a personalised, time-efficient, and cost-effective method of uncovering new ways for your brand to evolve, grow, and compete in an ever-changing world.

Brand workshop

Do you have a clear idea of where your business is headed? Do you need to attract more customers or better employees? Are you wanting to stand out from the competition?

How do Brand Workshops help?

  • Re-energise workforces around a shared vision
  • Name and launch new products or services
  • Attract high-quality employees and motivate them
  • Revitalise organisations in mid-life doldrums
  • Find a unique message to attract loyal customers
  • Align thinking behind a simple but powerful brand idea

Why a brand workshop?

When you need to look at the bigger picture, a workshop can provide an opportunity to get out of the office and into a creative environment. You get to align your leadership team’s thinking, facilitated by the experienced branding team at Firebrand. Our brand workshops involve hands-on exercises and interactive tools. Tasks can be challenging, are always thought-provoking, and often fun. Our team work together with you to explore possibilities and think through the challenges.

All photos taken by Andy at Vamonos

How the process works

Prior to the workshop, we learn about you, your audience, your market, your goals and your challenges. We also provide a short questionnaire that helps us prepare for the day. The workshop agenda is shared with every participant so everyone can start thinking about the topics we’ll be covering.

Workshops last around 3-5 hours, with breaks for a working lunch and refreshments. We also allow time at the end to continue discussions if required.

Following the workshop, the insights and conclusions are drafted into a preliminary document. This will undergo one or two rounds of iteration with your stakeholders to deliver the final report. The result is a concise brand framework that will provide you with a foundation for refreshing your brand.

Your questions answered

What types of businesses benefit?

Our workshops are perfect for B2C and B2B companies alike. We have held workshops with organisations across sectors, from healthcare to technology, business services to education.

What type of brand workshops do you run?

We facilitate workshops covering specific requirements such as
differentiation, brand naming and key messages. The workshops listed below are our most popular and a great starting point for your brand strategy. We will discuss your current situation or challenge and advise you on the most appropriate option.

What can I do with the results?

Once you have your framework, you are free to work with us to implement the strategy or use it with your incumbent agency or internal department to guide your new approach.

How much do brand workshops cost?

Session costs vary according to the number of participants and are all-inclusive. They include pre-workshop research, preparation costs, workshop materials, facilitation and post-workshop report. We also include the cost of the venue hire, a working lunch and refreshments.

Who should attend the brand workshops?

Our workshops are suitable for small groups of 1 or 2 people or larger groups of between 3 and 6 people. Participants usually include founders, the C-suite, the management team, and other key people who understand the business, company culture, your customers and the marketplace.

Where are the brand workshops held?

In our experience, working in a space away from your office is more productive. We organise your workshop in a creative environment convenient to your location. When face-to-face gatherings are challenging, we can facilitate and run remote workshops. Using a combination of video conference software and a live digital workspace platform, we can collaborate just as effectively as you would in person.

How can I book a brand workshop?

If you’re interested in learning more about a workshop and if it’s right for your organisation, don’t hesitate to drop us an email at hello@firebrand.co.uk or call us on 01323 430 700. We’d love to have a chat.

Brand Sprint Workshop

We will work with you to complete a brand commitment matrix and help you identify how your company and customers are aligned. This matrix will serve as a blueprint for building a brand experience that ties back to the same focused, strategic idea.

Brand DNA Workshop

Does your brand revolve around a ‘brand idea’? We help you define a purpose and vision that will drive future decision-making. We then uncover your differentiation and help your brand have a unique and relevant place in the hearts and minds of your customers.

Brand Values Workshop

Your values are the enduring principles that should shape every aspect of your business; your moral compass and unique way of doing things. We identify the unique combination of values that unite your business and employees and create loyalty from your customers.