We understand the challenges facing businesses today and use strategic brand thinking to help ambitious organisations become successful brands.
We need to find the perfect name to embody our brand
- Our brand reputation isn’t what it should be
- We’ve recently gone through a merger or acquisition
- We’ve got a legacy name that no longer works
- Our name is too generic and mediocre
- Our name lacks vision and ambition
SolutionRather than just pulling names out of a hat, our proven naming process has helped new brands establish distinctive and compelling identities, and enabled existing businesses to reposition. Our naming workshop is the first step to designing the perfect name for your company, product or service.
We need to stand out against the competition
- Customers see no difference between us and other brands
- We would like to charge a price premium
- Everyone is saying the same things
- We need to create a barrier to competition
We define the needs and goals of your customers, and what makes you truly different from your competitors. We build a messaging framework that attracts prospects, nurtures their interest and converts them into advocates.
We need to attract talent and get employees behind our brand
- We want to enhance our reputation as an employer
- We want to improve motivation and engagement
- Employees don’t know what we stand for
- We need a better on-boarding process for new staff
Great brands work from the inside out. We work with you to build your brand internally, to attract the right employees and to create the culture to inspire them. Most start by uncovering their brand DNA in a Firebrand workshop.
We need to reinvigorate our old brand to move with the times
- Our image hasn’t evolved in years
- We are becoming less relevant to our audience
- We’re visually inconsistent
- We lack the focus and direction we once had
We work with you to audit your existing brand and map out new touchpoints. We design a rebrand to take into account your new positioning. Then we implement a messaging hierarchy and visual identity system with guidelines to match.
We need to simplify our brand and clarify our messaging
- We have grown rapidly by acquisition
- Our market is changing faster than we can adapt
- We’ve diversified and now lack a common purpose
- We suffer from siloed-thinking
Integrating the elements of multiple organisations can be challenging and sometimes political. We help you bridge internal silos and join up product portfolios to create a coherent and sharply-focussed offering.
We need to take our brand to the next level and drive growth
- We’ve hit mid-life doldrums
- We want to reclaim the ambition we once had
- We’ve grown beyond the founding team
- Where do we go from here?
At Firebrand we help organisations build on the ambition that has brought them this far, to set out a new inspiring vision for the future. We help you create a brand compass that will guide the business strategy for long-term growth.
We need to out-think rather than outspend the competition
- Business strategy and brand strategy are not aligned
- Our marketing tactics are not original
- We only have a limited budget
- Our marketing spend is not yielding required results
We help you define your brand and what makes it different. We align the brand experience with your business strategy using finely-tuned touchpoints. Then we look for the white space where you can be visible at lower cost.