Firebrand

What's your challenge?

We understand the challenges facing businesses today and use strategic brand thinking to help ambitious organisations become successful brands

BUSINESS CHALLENGE

We need to find the perfect name to embody our brand

Nothing is more instant in shaping the perception of your brand than your name. The right name will speak to the hearts and minds of your audience, differentiate you from your competitors, reinforce your positioning and be unforgettable.

TYPICAL REASONS

  • Our brand reputation isn’t what it should be
  • We’ve recently gone through a merger or acquisition
  • We’ve got a legacy name that no longer works
  • Our name is too generic and mediocre
  • Our name lacks vision and ambition

Solution

Rather than just pulling names out of a hat, our proven naming process has helped new brands establish distinctive and compelling identities, and enabled existing businesses to reposition. Our brand naming workshop is the first step to designing the perfect name for your company, product or service.

BUSINESS CHALLENGE

We need to stand out against the competition

Marketplaces are full of clutter from too many messages, in too many channels. The simpler and bolder your value proposition is, the more you will stand out against ‘me-too’, undifferentiated competitors.

TYPICAL REASONS

  • Customers see no difference between us and other brands
  • We would like to charge a price premium
  • Everyone is saying the same things
  • We need to create a barrier to competition

Solution

We define the needs and goals of your customers, and what makes you truly different from your competitors. We build a messaging framework that attracts prospects, nurtures their interest and converts them into advocates.

BUSINESS CHALLENGE

We need to attract talent and get employees behind our brand

Why is it that some businesses struggle to recruit and others have hundreds of applicants for every job? How is it that some brands invoke zealot-like enthusiasm in their employees and others, a lacklustre indifference?

TYPICAL REASONS

  • We want to enhance our reputation as an employer
  • We want to improve motivation and engagement
  • Employees don’t know what we stand for
  • We need a better on-boarding process for new staff

Solution

Great brands work from the inside out. We work with you to build your brand internally, to attract the right employees and to create the culture to inspire them. Most start by uncovering their brand DNA in a Firebrand workshop.

BUSINESS CHALLENGE

We need to reinvigorate our old brand to move with the times

Customer needs change. Markets mature. Competitors move into your space. You no longer stand out. Should your brand carefully evolve or could it take an entirely fresh approach? Knowing what to keep, and what to let go, requires a clear strategy and thoughtful design.

TYPICAL REASONS

  • Our image hasn’t evolved in years
  • We are becoming less relevant to our audience
  • We’re visually inconsistent
  • We lack the focus and direction we once had

Solution

We work with you to audit your existing brand and map out new touchpoints. We  design a rebrand to take into account your new positioning. Then we implement a messaging hierarchy and visual identity system with guidelines to match.

BUSINESS CHALLENGE

We need to simplify our brand and clarify our messaging

New products and services, acquisitions and rapid growth are usually considered to be the signs of a successful business. But the upshot can be a loss-of-focus and a confused proposition – the nemesis of successful brands.

TYPICAL REASONS

  • We have grown rapidly by acquisition
  • Our market is changing faster than we can adapt
  • We’ve diversified and now lack a common purpose
  • We suffer from siloed-thinking

Solution

Integrating the elements of multiple organisations can be challenging and sometimes political. We help you bridge internal silos and join up product portfolios to create a coherent and sharply-focussed offering.

BUSINESS CHALLENGE

We need to take our brand to the next level and drive growth

Many businesses hit a growth plateau at some point in their journey. Without a clear purpose and vision, your brand can become blurred in the minds of customers and employees. We help you re-energise your brand and establish a new roadmap for growth.

TYPICAL REASONS

  • We’ve hit mid-life doldrums
  • We want to reclaim the ambition we once had
  • We’ve grown beyond the founding team
  • Where do we go from here?

Solution

At Firebrand we help organisations build on the ambition that has brought them this far, to set out a new inspiring vision for the future. We help you create a brand compass that will guide the business strategy for long-term growth.

BUSINESS CHALLENGE

We need to out-think rather than outspend the competition

Effective marketing is not about who has the deepest pockets. When organisations get the branding right, with unique positioning and differentiation, they see better returns on the marketing budget.

TYPICAL REASONS

  • Business strategy and brand strategy are not aligned
  • Our marketing tactics are not original
  • We only have a limited budget
  • Our marketing spend is not yielding required results

Solution

We help you define your brand and what makes it different. We align the brand experience with your business strategy using finely-tuned touchpoints. Then we look for the white space where you can be visible at lower cost.

Our brand workshops are a time-efficient and cost-effective method to uncover new ways for your business to evolve, grow and compete.

Unlock your potential