Brand Kickstart for ambitious small businesses & funded startups

A Brand Kickstart is an accelerated and collaborative process that condenses brand development into a focused timeframe. It involves an intensive online workshop to define a brand’s strategy and the creation of a visual identity and marketing collateral. This time-focused approach ensures quick, strategic decision-making, fostering the creation of a powerful and cohesive brand identity.

Our Brand Kickstart includes everything needed for early-stage businesses or start-ups to standout in their market. It consists of 3 main components:

• Strategic Framework: brand positioning, value proposition and key messaging framework.
• Visual Identity System:  logo, colours, typography and guidelines for usage
• Marketing Toolkit: 1-page website, Google slide deck (8 pages), letterhead, business cards, email signature and social media assets

Our Brand Kickstart costs £10,000 (ex VAT). A 50% deposit is payable ahead of the strategy workshop session, and the remaining balance is due at the handover stage. We accept payment via BACS transfer.

Our Brand Kickstart process takes 15 working days. At the end of which, you’ll have everything necessary to launch your new brand. In the first week, we focus on brand strategy, the second week on your visual identity, and the third week covers design refinement and the delivery of assets and marketing materials.

Yes, the rapid turnaround is made possible by your focus, active participation and prompt feedback throughout the 15 working day period. However, we can be flexible should we need to work to your schedule.

We aim to be as efficient with your time as possible and only expect you to be on hand for the following tasks:

• Preliminary homework
• 3-hour brand workshop
• Regular catch-ups and decision-making feedback sessions

We will agree on a schedule that works best for you in advance of the Brand Kickstart.

Brand Kickstarts are ideal for small businesses and start-ups looking to make a big impact and lay a foundation for growth by:

• Getting to market faster
• Winning investor confidence
• Attracting top talent
• Earning customer trust
• Saving capital
• Standing out from the crowd
• Laying a foundation for growth

We recommend involving the team members directly responsible for the brand’s direction. Depending on the company structure, this will usually include decision-makers such as the CEO and/or Founders alongside a senior marketing team member.

Brand Kickstarts are run entirely remotely and are open to businesses worldwide. They consist of a series of virtual meetings and workshops. They’re convenient for everyone to attend, and you save precious time. We can also facilitate these activities in person if needed, but this would come at an additional cost.

In preparation for the workshop, we will hand out some simple homework to learn about you, your audience, your market, your goals, and your challenges. The workshop agenda is shared with every participant so everyone can start thinking about the topics we’ll be covering.

The 3-hour online brand workshop will revolve around a series of collaborative exercises. The objective is to align the project team’s thinking and uncover what makes you different from your competitors and how best to express this to your customers.

Following the workshop, we draft the insights and conclusions into a preliminary document. This document will undergo one or two rounds of iteration with your stakeholders. The result is a concise brand compass that will provide a foundation for success.

We’re so confident in our process and creative output that design amendments are limited to two iterations. To ensure the alignment of all parties, we split the Brand Kickstart into three gated steps (strategy, design, activation) and only move forward once an agreement has been reached at each stage.

We focus on essential items that most businesses need to get started. The design assets include your logo, typographic style and colour palette, brand guidelines, a 1-page website, Google slide deck (8 pages), letterhead, business cards, email signature and social media assets.

If you need different or additional assets, we will discuss your requirements and adjust the costs as appropriate.

No, we work on the assumption that you already have a name for your organisation and all the relevant domain names. We can help you create a name, but it would be an additional cost. We add this step to the process between the brand workshop and visual identity.

Yes, we design and build a simple 1-page website for you using Squarespace. We work with a template of your choice and customise the colours, typography, and logo to match your brand. You are responsible for providing the copy content and covering the hosting costs. We recommend the Squarespace business plan for optimal functionality.

Yes, we are happy to support you with the ongoing branding and marketing support you need to maximise your investment.

Yes, we are happy to sign a Non-Disclosure Agreement (NDA) to ensure confidentiality and to protect your sensitive information.

You do. We transfer all design rights to you at the end of the project. There is no additional cost.

We’d be happy to work with you to create any additional materials you need beyond what’s included in the Brand Kickstart package. Whether it’s brochures, videos, or other marketing materials, we can customise our approach to meet your specific requirements. Please note that additional collateral items will be subject to additional charges, which we’ll discuss and agree upon before starting any extra work.

No. We supply print-ready files for your business cards and both print-ready files and Word templates for your letterhead as part of the Brand Kickstart package. If you’d like us to arrange printing for any of your collateral, we’re happy to handle this for you through our trusted network of suppliers. Please note that printing costs would be additional charges beyond the package price.