BBI SOLUTIONS
BBI Solutions has been serving the global diagnostics industry for over 50 years and recently acquired three organisations to expand their service offering. Firebrand worked closely with BBI to define a new brand architecture and harmonise the newly acquired brands under a unified brand refresh. Firebrand was also responsible for conducting a full brand audit and redesigning all brand touchpoints.
Services
- Brand Audit
- Brand Architecture
- Brand Portfolio
- Brand Identity Design
- Brand Guidelines
- Print Collateral Design
- Digital Collateral Design
Objectives
- Carry out a full brand audit and redefine brand architecture
- Align aquired brands under a unified brand refresh
- Design and create all new printed collateral templates
Create a comprehensive set of brand guidelines
