Align acquisitions with a unified brand refresh


BBI Solutions has been serving the global diagnostics industry for over 50 years and recently acquired three organisations to expand their service offering. Firebrand worked closely with BBI to define a new brand architecture and harmonise the newly acquired brands under a unified brand refresh. Firebrand was also responsible for conducting a full brand audit and redesigning all brand touchpoints.


  • Brand Audit
  • Brand Architecture
  • Brand Portfolio
  • Brand Identity Design
  • Brand Guidelines
  • Print Collateral Design
  • Digital Collateral Design


  • Carry out a full brand audit and redefine brand architecture
  • Align aquired brands under
a unified brand refresh
  • Design and create all new printed collateral templates
  • Create a comprehensive set of brand guidelines

BBI brand architecture
BBI Solutions business cards
BBI Solutions advertisements
BBI Solutions grid templates
BBI Solutions reagents
BBI Solutions lab technicians
BBI Solutions digital
BBI laboratory testing
BBI Solutions services
BBI Solutions veterinary
BBI Solutions iconography
BBI Solutions brand guidelines