Creating a distinctive brand identity for a tech talent agency


Initial Talent wanted to reposition and rebrand itself as Go-To-Market experts who play a pivotal role in talent acquisition that supports the growth of software, services, and innovation organisations. Firebrand worked closely with Initial Talent to design a distinctive and memorable brand identity that differentiates them in a notoriously overcrowded marketplace.


  • Brand Audit
  • Brand Identity
  • Brand Collateral
  • Marketing Collateral
  • Website Design & Development


  • Design a distinctive and memorable brand identity
  • Create a consistent experience across all customer touch-points
  • Design a website that sets the business apart
Initial Talent brand identity on dark background
Initial Talent exhibition stand
Initial Talent website shown on mobile device
Initial Talent letterhead and business card
Initial Talent poster

Our new brand identity has been a real game-changer for our organisation. It helps us stand out in a crowded marketplace and has reinvigorated our workforce with a new sense of pride and purpose.”

Piers Webster, Founder & CEO, Initial Talent