An enticing new place brand of untold hidden gems

Wealden District Council

Wealden District Council required a new place brand to help drive tourism and raise awareness of the fantastic places and culture within the Wealden district. Firebrand carried out a series of online brand workshops, working closely with the Wealden team to create a brand strategy and brand identity that encapsulates and communicates the unique characteristics of the Wealden region. 


  • Brand Insights
  • Brand Workshop
  • Brand Strategy
  • Brand Naming
  • Brand Identity Design
  • Key Messages
  • Brand Guidelines


  • Define a brand strategy that sets the place brand apart
  • Select a name that clearly communicates the positioning
  • Design a new brand identity that encapsulates the region
  • Create brand guidelines that help maintain consistency
Explore Wealden logo
Explore Wealden value proposition
Explore our nature
Wealden nature
Experience our culture
Castle in Wealden
Discover our places
Wealden culture
Explore Wealden pictograms
Wealden emblem
Father and son enjoying a day at the beach
Explore Wealden booklet spreads
Explore Wealden booklet map
Explore Wealden digital poster
Explore Wealden badge design
Explore Wealden wine
Explore Wealden canvas bag
“It was a great experience working with all the guys at Firebrand. They helped us explore all the opportunities and discover the perfect brand. A big thank you from Explore Wealden and Wealden District Council.”

Jane Kilby, Tourism Officer, Wealden District Council