Nursing staff at Horder Healthcare

Taking a proactive approach to healthcare

Horder Healthcare

Horder Healthcare manage a hospital and group of clinics that specialise in orthopaedic and musculoskeletal services. An ambitious project is underway to provide preventative and holistic support. Firebrand have designed the website that forms the first stage of that plan.


  • Personas
  • Competitor Research
  • Brand Positioning
  • Digital Branding


  • Architect a community hub for numerous stakeholders.
  • Define and create a bespoke, scalable online library.
  • Develop a simple yet powerful content management system.

Our approach

Firebrand team carrying out a workshop exercise

Mapping diverse stakeholder requirements

Horder Healthcare have a wide variety of stakeholders. The creation of Personas and Customer Journeys ensured that every user’s needs were identified, mapped and catered for. We conducted Competitor Profiling to position them in the marketplace and ensure that they were clearly differentiated.
Firebrand team making notes on wireframes

Organising a vast repository of information

A full Content Inventory allowed us to assess existing content. A Content Strategy enabled us to organise and identify any additional needs. And then a detailed Functional Specification itemised every technical detail. All these elements formed part of a Staged Engagement providing the client with a complete blueprint of the site prior to commitment.
Firebrand taking a look at some design options

Prioritising content through wireframing

Creating wireframes of the navigation system and all key pages enabled us to test alternative layouts for usability. We were therefore able prioritise content and structure with the client without the destruction of design elements.
Horder Healthcare website
Horder Healthcare body diagram
Order Healthcare photography
Order Healthcare testimonial
Order Healthcare signage

An engaging content library

We ensured the extensive library of content is easily browsed with colour-coded categorisation and related topic function.

A simple way to find treatments

A directory of treatments and diagnosis can be browsed using either an A–Z index and an interactive body map.

Comparing experts with ease

Horder’s extensive list of consultants and physiotherapists are indexed and filtered by profession, specialism and location.