Human Givens is a unique worldwide approach to psychotherapy that works in tune with innate human needs.
Firebrand helped them articulate who they are and how they’re different. We then united their diverse logos with a vibrant family of brand marks and a set of identity guidelines.
The various Human Givens divisions had evolved over time with a variety of styles, fonts and colours that confused their audience.
In addition to the master brand, each brand mark featured the new nurture symbol and a distinguishing colour palette.
“We were looking to consolidate our branding and Firebrand worked hard with us to create a family of marks that captures the clarity of what we do and unifies our various organisations.”Jane Tyrrell, Head of Marketing & Communications