Young woman smiling

Rebranding a revolutionary approach to psychotherapy

Human Givens Branding

Human Givens is a unique worldwide approach to psychotherapy that works in tune with innate human needs.

Firebrand helped them articulate who they are and how they’re different. We then united their diverse logos with a vibrant family of brand marks and a set of identity guidelines.

Services

  • Brand Research
  • Brand Compass
  • Brand Architecture
  • Tagline Development
  • Brand Identity
  • Brand Guidelines

Objectives

  • Clarify core purpose and communication language.
  • Create a unified image across organisation divisions.
  • Provide a framework for consistent implementation.

Before

Human Givens logos before

The various Human Givens divisions had evolved over time with a variety of styles, fonts and colours that confused their audience.

After

Human Givens logos after

In addition to the master brand, each brand mark featured the new nurture symbol and a distinguishing colour palette.

Brand manual - Human Givens logo
Brand manual - Horizontal logos
Brand manual - Stacked logos
Brand manual - Vertical logos
Human Givens tagline
Brand manual - Social media icons
Brand manual - Main colour palette
Brand manual - Secondary colour palette
Human Givens college pack
Human Givens letterhead
Human Givens College billboard
Human Givens College poster
Jane Tyrell

“We were looking to consolidate our branding and Firebrand worked hard with us to create a family of marks that captures the clarity of what we do and unifies our various organisations.”Jane Tyrrell, Head of Marketing & Communications