Reimagining a brand that is changing the fashion industry for good

K3 Software Solutions

K3 is a global SaaS platform that helps fashion and retailer brands create transparency throughout their supply chains. Their clients include Ted Baker, Ikea and Regatta. Following a successful brand workshop, Firebrand worked with K3 to build a brand strategy that informed a new visual style and repositioned them as the go-to sustainable software platform for the fashion industry.

Services

Brand Workshop
Brand Strategy
Brand Compass
Brand Architecture
Brand Identity Design
Brand Guidelines
Marketing Collateral

Objectives

Reposition K3 as the sustainability software platform for the fashion industry
Redesign the brand identity and all collateral
Create guidelines to unify the identity and brand collateral

United thinking through a programme of online workshops

With Firebrand as facilitators, the K3 leadership team was brought together from locations across Europe and North America for a series of brand strategy workshops. Our online workshop programme allowed effective use of participants’ time.

Defining a unique brand strategy and clear market position

Firebrand helped K3 define their purpose, vision, mission pillars, brand archetype and unique value proposition. With a fashion industry urgently needing to address sustainability, K3 responded and clearly defined its role: transforming retail for good.

Expressing meaning and positioning in a distinctive identity

The drive towards a circular economy is at the heart of the brand idea. The energy of the repositioned business was captured in a dynamic new brand mark and vibrant colour palette, then detailed with a comprehensive design system and brand guidelines.

“Firebrand have been the backbone of our branding project from re-defining the vision and purpose of K3 right through to the design and launch of our new visual identity. The service we have received has been exceptional from project management through to go-live enabling us to deliver our new brand on time and within budget. Thank you for all your support.”