Reimagining a brand that is changing the fashion industry for good

K3 Software Solutions

K3 is a global SaaS platform that helps fashion and retailer brands create transparency throughout their supply chains. Their clients include Ted Baker, Ikea and Regatta. Following a successful brand workshop, Firebrand worked with K3 to build a brand strategy that informed a new visual style and repositioned them as the go-to sustainable software platform for the fashion industry.


  • Brand Workshop
  • Brand Strategy
  • Brand Compass
  • Brand Architecture
  • Brand Identity Design
  • Brand Guidelines
  • Marketing Collateral


  • Reposition K3 as the sustainability software platform for the fashion industry
  • Redesign the brand identity and all collateral
  • Create guidelines to unify the identity and brand collateral
K3 online brand workshop

United thinking through a programme of online workshops

With Firebrand as facilitators, the K3 leadership team was brought together from locations across Europe and North America for a series of brand strategy workshops. Our online workshop programme allowed effective use of participants’ time.

K3 define brand strategy

Defining a unique brand strategy and clear market position

Firebrand helped K3 define their purpose, vision, mission pillars, brand archetype and unique value proposition. With a fashion industry urgently needing to address sustainability, K3 responded and clearly defined its role: transforming retail for good.

K3 identity development

Expressing meaning and positioning in a distinctive identity

The drive towards a circular economy is at the heart of the brand idea. The energy of the repositioned business was captured in a dynamic new brand mark and vibrant colour palette, then detailed with a comprehensive design system and brand guidelines.
K3 iconography set
K3 website screen shots
K3 printed collateral
K3 mobile website screens
K3 brand guidelines
“Firebrand have been the backbone of our branding project from re-defining the vision and purpose of K3 right through to the design and launch of our new visual identity. The service we have received has been exceptional from project management through to go-live enabling us to deliver our new brand on time and within budget. Thank you for all your support.”

Alex Ascroft, Marketing Director, K3