Reimagining a brand that is changing the fashion industry for good

K3 Software Solutions

K3 is a global SaaS platform that helps fashion and retailer brands create transparency throughout their supply chains. Their clients include Ted Baker, Ikea and Regatta. Following a successful brand workshop, Firebrand worked with K3 to build a brand strategy that informed a new visual style and repositioned them as the go-to sustainable software platform for the fashion industry.

Services

  • Brand Workshop
  • Brand Strategy
  • Brand Compass
  • Brand Architecture
  • Brand Identity Design
  • Brand Guidelines
  • Marketing Collateral

Objectives

  • Reposition K3 as the sustainability software platform for the fashion industry
  • Redesign the brand identity and all collateral
  • Create guidelines to unify the identity and brand collateral
Creating a custom workshop programme​

Creating a custom workshop programme

Firebrand worked closely with the Aptitude HR team to prepare for the schedule of events. A custom values workshop was created, composed of warm-up, individual and group exercises. The deliverables included a explanatory slide deck for the session, worksheet posters, exercise sheets, game cards and facilitator notes.

Capturing the brand values that draw us together​

Capturing the brand values that draw us together

Following extensive questionnaires for the senior leadership team and additional surveys, the hands-on, discovery program went out to employees. Ten workshops were held in London, Boston, Wroclaw and Singapore over the space of two months, involving more than 60% of the global workforce.

Delivering a foundation for cultural expression

Workshop output was collected, distilled and synthesised into core themes and ideas. Differentiation and personality were woven into the wording. The final set of mottos, descriptions and supporting statements were honed into a three tier value system, and aligned with Aptitude’s behavioural framework.

K3 iconography set
K3 website screen shots
K3 printed collateral
K3 mobile website screens
K3 brand guidelines
“Firebrand have been the backbone of our branding project from re-defining the vision and purpose of K3 right through to the design and launch of our new visual identity. The service we have received has been exceptional from project management through to go-live enabling us to deliver our new brand on time and within budget. Thank you for all your support.”
alex-ascroft

Alex Ascroft, Marketing Director, K3