K3 Software Solutions
K3 is a global SaaS platform that helps fashion and retailer brands create transparency throughout their supply chains. Their clients include Ted Baker, Ikea and Regatta. Following a successful brand workshop, Firebrand worked with K3 to build a brand strategy that informed a new visual style and repositioned them as the go-to sustainable software platform for the fashion industry.
- Brand Workshop
- Brand Strategy
- Brand Compass
- Brand Architecture
- Brand Identity Design
- Brand Guidelines
- Marketing Collateral
- Reposition K3 as the sustainability software platform for the fashion industry
- Redesign the brand identity and all collateral
- Create guidelines to unify the identity and brand collateral
United thinking through a programme of online workshops
With Firebrand as facilitators, the K3 leadership team was brought together from locations across Europe and North America for a series of brand strategy workshops. Our online workshop programme allowed effective use of participants’ time.
Defining a unique brand strategy and clear market position
Firebrand helped K3 define their purpose, vision, mission pillars, brand archetype and unique value proposition. With a fashion industry urgently needing to address sustainability, K3 responded and clearly defined its role: transforming retail for good.
Expressing meaning and positioning in a distinctive identity
Alex Ascroft, Marketing Director, K3