K3 Software Solutions
K3 is a global SaaS platform that helps fashion and retailer brands create transparency throughout their supply chains. Their clients include Ted Baker, Ikea and Regatta. Following a successful brand workshop, Firebrand worked with K3 to build a brand strategy that informed a new visual style and repositioned them as the go-to sustainable software platform for the fashion industry.
Services
- Brand Workshop
- Brand Strategy
- Brand Compass
- Brand Architecture
- Brand Identity Design
- Brand Guidelines
- Marketing Collateral
Objectives
- Reposition K3 as the sustainability software platform for the fashion industry
- Redesign the brand identity and all collateral
- Create guidelines to unify the identity and brand collateral
Creating a custom workshop programme
Firebrand worked closely with the Aptitude HR team to prepare for the schedule of events. A custom values workshop was created, composed of warm-up, individual and group exercises. The deliverables included a explanatory slide deck for the session, worksheet posters, exercise sheets, game cards and facilitator notes.
Capturing the brand values that draw us together
Following extensive questionnaires for the senior leadership team and additional surveys, the hands-on, discovery program went out to employees. Ten workshops were held in London, Boston, Wroclaw and Singapore over the space of two months, involving more than 60% of the global workforce.
Delivering a foundation for cultural expression
Workshop output was collected, distilled and synthesised into core themes and ideas. Differentiation and personality were woven into the wording. The final set of mottos, descriptions and supporting statements were honed into a three tier value system, and aligned with Aptitude’s behavioural framework.
Alex Ascroft, Marketing Director, K3