A vibrant housing brand creating brighter futures

Sussex Housing & Care

Sussex Housing & Care is the region’s largest provider of affordable housing, support and care, helping hundreds of residents enjoy brighter lives. Firebrand helped them capture their distinctive sunny personality in a vibrant new identity, tagline and rebrand.


  • Competitor Research
  • Positioning Strategy
  • Brand Audit
  • Brand Identity
  • Brand Guidelines
  • Marketing Collateral


  • Differentiate and position the organisation in a crowded marketplace
  • Create guidelines to unify the identity and brand collateral
  • Create a consistent experience across all customer touch-points
Sussex Housing & Care brand identity
Sussex Housing care home signage
Sussex Housing & Care exhibition stand
Sussex Housing & Care brand guidelines
Sussex Housing & Care folder
Sussex Housing & Care tote bag
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