We worked with staff to create customer profiles in both B2B and B2C markets. Our simplified personas ensure that Welbeing’s propositions are sharply focussed. A hierarchy of messaging, both factual and emotional, allows them to create more effective and consistent communications.
We conducted a competitor analysis to identify the markets where their business competes most strongly. We also worked with Welbeing to refine their promise, personality and language and then captured these in a brand compass to ensure that the organisation speaks with a coherent voice.
Refinements to the brand mark and tagline have ensured the identity stays fresh, whilst updated colour palettes help to visually differentiate B2B & B2C channels. These revisions are incorporated in brand guidelines that control the look of literature, documentation and vehicle liveries.